Cookie Policy

Last updated: August 7, 2026
This Cookie Policy describes how Peg Fashion Store ("we", "us", "our") uses cookies and similar technologies to recognize you when you visit our website www.pegfashion.com ("Site"). It explains what these technologies are, why we use them, and your rights to control our use of them.
This policy supplements our Site's Privacy Policy.
1. What are cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Peg Fashion Store) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies".
2. What cookies do we use and why?
Our Site runs on the Shopify platform, which requires a series of essential cookies to manage the shopping cart, payment transactions, and checkout security. We also use analytical and profiling cookies with your consent.
In detail, we use the following types of cookies:
A. Strictly Necessary (Technical) Cookies
These cookies are essential to enable browsing on the Site and the use of its features, such as accessing protected areas, managing the shopping cart, and completing an order. Without these cookies, the requested services (such as purchasing a product) cannot be provided. For these cookies, prior consent is not required.
  • Main Provider: Shopify
  • Examples of use: Keeping products in the cart, managing the browsing session, security, and fraud prevention.
B. Analytical and Performance Cookies
These cookies collect information about how visitors use the Site (for example, which pages are visited most often and if error messages are received). They are used exclusively to improve the operation and performance of our e-commerce.
  • Main Providers: Google Analytics, Shopify Analytics
  • Require consent: Yes (via the cookie banner).
C. Profiling and Marketing Cookies (Third-party)
These cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user (for example, to show advertisements on social media regarding products you have viewed in our store).
  • Main Providers: Meta (Facebook/Instagram Pixel), Google Ads, TikTok Pixel
  • Require consent: Yes (mandatory via the cookie banner).
3. How can you manage and control cookies?
You have the right to decide whether to accept or reject non-essential cookies.
A. Our Site's Preference Center
You can set or change your cookie preferences at any time by clicking on the link "Cookie Preferences" or "Manage Consent" located in the footer of our Site. This will allow you to reopen the banner and activate/deactivate individual cookie categories.
B. Browser Settings
You can configure your web browser to accept or reject cookies. Since the controls vary depending on the browser used, you should consult your software's guide:
If you choose to reject technical cookies, you can still use our website, but access to some features and areas of the site (such as completing a purchase) may be limited.
4. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please regularly consult this policy to stay informed about our use of cookies and related technologies.
5. Contact Us
For any questions about the use of cookies or other technologies on our Site, you can contact us at the following details:
  • Data Controller: Peg Fashion Store
  • Registered Office: Corso Italia 41, 28100 Novara
  • VAT Number / Tax Code: 02810550034
  • Email: info@pegfashion.com